INCREASE TRAFFIC WITH BETTER SIGNAGE

Comment

INCREASE TRAFFIC WITH BETTER SIGNAGE

storefront.jpg

Your storefront is the first impression you make and signage tells a major part of your story.  Updating your signage is an affordable way to stand out from competitors and attract new customers.

BEFORE

BEFORE

CAFÉ VENUE Montgomery St San Francisco, CA

The architecture of the front façade at Cafe Venue was already beautiful, so signage was the main focus when updating the exterior.  For visibility from afar and to set the tone, we added an aluminum panel, painted black to the transom and the new logo in raised acrylic letters.  This replaced the old illuminated sign.

To connect with people on the sidewalk, we added a window decal with an enticing new slogan and another decal with just “VENUE” in white on one side.  A mural wall on the interior carries the branding from outside in.

Our design of Café Venue Montgomery launches a brand refresh for the SF chain and includes: update of interior and exterior, new logo, website, signage, menu boards, and more.  Photos coming soon.

Need Some Help?

Contact us and we’ll take a look at your current signs and provide creative solutions that will get you noticed FREE.

Comment

Sneak Peek: Downtown SF Cafe

Comment

Sneak Peek: Downtown SF Cafe

CV_OptionB.jpg

Our latest project, Cafe Venue, is part of chain of four cafes in Downtown San Francisco.  The updated dining concept reflects the organic, fresh food served.  The interior design (sketch above) blurs the line between exterior and interior space.  We are also designing the website and branding to go along with the new look...Stay tuned.

Comment

Our Custom Mobile Chandelier at Restoration Hardware

Comment

Our Custom Mobile Chandelier at Restoration Hardware

The custom mobile chandelier we designed for Lee's Sandwiches Dublin is now available for sale at Restoration Hardware.  The 3-arm light fixture is part of the Kinetic collection inspired by the moveable arms and rotating joints.  See the sketch that started it all (left).

The collection also includes a dramatic two-tier chandelier and our favorite variation, the surface mount fixture (above).  All versions are available in a polished nickel which is quite stunning.

kineticnickel

Fabricated by Form & Reform who has designed other light fixtures for Restoration Hardware.  More on the design process here.

Comment

Restaurant Design Trend: THE BRANDING WALL

Comment

Restaurant Design Trend: THE BRANDING WALL

Creating a visual identity on the interior enhances brand recognition and the overall customer experience.  First, a definition...

Branding Wall  a mural or accent wall featuring graphic representation of the brand.  

Likely the result of a resurgence in the classic arts of typography and calligraphy in graphic design.  The branding wall design trend is both beautiful and functional.   Some our favorites below:

Photo: Loop Creative

SHED 5 RESTAURANT  Melbourne, AU
by Loop Creative

Great article on the design here: Kaper Design

Photo: Panco Sassano

BURBAR RESTAURANT  MAR DEL PLATA, AR
BY PANCO SASSANO

More of the design here: Panco Sassano

Photo: Rice Creative

MONJO COFFEE  HO CHI MINH CITY, VN
BY RICE CREATIVE

More of the design here.

Photo: Estudio Atillo

GRAN MERCADO COCINA  ROSARIO, AR
BY ESTUDIO ATILLO

More of the design here.

Photo: Charles Smith Design

BYRON HAMBURGERS   LONDON, UK
BY CHARLES SMITH DESIGN

More images of this and other locations here.

Comment

IMPROVING THE DESIGNER AND CHEF RELATIONSHIP

Comment

IMPROVING THE DESIGNER AND CHEF RELATIONSHIP

Takeaways from THE DESIGNER AND CHEF 2.0

A Panel by The American Institute of Architects SF on March 31, 2015

A panel of San Francisco Designer and chef teams discussed the conception of restaurants they created together.  The conversation centered on the chef/designer relationship and the design process of uniting design concept with cuisine to realize a restaurant.  As a designer working with chefs and restaurant owners, a few comments struck me as helpful in an effort to improve the relationship. 

3 takeaways to improve designer and chef relationship

 

1. CRAFT  

Designers and chefs aren't so different.  Bryan Southwick of CCS Architecture mentioned a shared passion for our craft and dedication to create an authentic experience that everyone will enjoy including our peers. The restaurant is where design meets food uniting the collective visions of two artists.  Both chef and designer improve their execution over time to produce unique dishes and spaces.  Understanding our similarities establishes mutual respect and enhances the depth and quality of the relationship.

Chef David Lawrence of 1300 on Fillmore at Food and Jazz  Fresh Starts Chef Events.  Photograph by Neely Wang

Chef David Lawrence of 1300 on Fillmore at Food and Jazz  Fresh Starts Chef Events.  Photograph by Neely Wang

2. FIT

D and C teams collaborate well together when the fit is right.  Chef David Lawrence of 1300 on Fillmore mentioned that he wanted to ensure that he and the designer were speaking the same language.  Essentially, the designer understands your ideas and can help you realize your vision.  Jim Zack of Zack / De Vito Architecture advised designers to "design the experience".  I couldn't agree more - the designer should be a stakeholder in the success of the restaurant dedicated to creating the right atmosphere for guests.

3. FLEXIBILITY

The success of a restaurant is about the entire experience but the chef and his staff are there day to day.  So, designers should pay close attention to functional requirements provided by the chef to ensure that the layout facilitates operations. Likewise, a chef should be receptive to the recommendations of the designer to ensure the space is cohesive and meets code requirements.

Ultimately, the key to a successful designer and chef team is in the relationship itself.  The right team collaborating with passion throughout the design process is a recipe for a successful and well-designed restaurant.


The panel was moderated by  David Darling of Aidlin Darling Design, the firm behind one of my favorites, Bar Agricole.  More more about the event, visit the AIA SF.

Comment