Shopping provides great retail therapy for me. Anyone that has ever worked in retail knows that the design of the store is a major part of the experience. My new favorite is the Hugo Boss concept store, which opened in October 2008 in the Meatpacking District of Manhattan. I spotted an article in Contract Magazine and immediately fell in love with the space. Architecture firm Callison and Matteo Thun Partners teamed up to design the 4,000 sq. ft space which brings both the women's and men's collection together under one roof for the first time. The design merges sophisticated and sleek furnishings with the rugged bones of the interior. The unfinished concrete floors, exposed brick walls, existing columns and even the graffiti remain while the casework and furniture are an elegant mix of bronzed metal and black leather displays. I may want to steal those tufted black leather wing chairs and ottomans. The star of the design is the wooden lattice that arches from one side of the space to the other. LED lights occur at each crossing for sparkle above.
I always find it interesting to see initial drawings of the designs I admire. The images above, a sketch and a rendering of the concept store illustrate the design process. Clearly the rendering resembles the final design but I enjoy that the sketch evokes the feel of the design as well. One of the major challenges of a designer (especially when considering the vision of our clients) is to make the translation from conceptual to real in design. I enjoy that the initial concept is preserved in the final design of the Hugo Boss store. While a new Hugo Boss anything may not be in the budget, this store is definitely on my list for my next trip to New York. And I suggest you check it out too, even if only to marvel at the beautiful space.